What is neuromarketing?
From the perspective of compiling useful, actionable business tips and insights we veer towards a broad definition of neuromarketing that encompasses biometric measurement, implicit testing, behavioral science and cognitive psychology.
We suggest neuromarketing is the application of findings from brain, biometric and behavioral science research for the purpose of improving marketing and business activities through better understanding of the sub- or unconscious, emotional processes that underpin consumers’ decision making.
What is the difference between neuromarketing and traditional marketing?
Neuromarketing peers into the subconscious mind, providing insights into a person’s emotion, memory, attention, motivation and engagement related to a sensory input which help us understand the actual decision making processes occurring in the brain.
Traditional market research can’t do that.
Please note we don’t think or recommend neuromarketing should replace traditional research… but it should be part of your toolbox if you truly want to understand your consumers.
Where can I study neuromarketing?
There are various courses available at universities. See our neuromarketing education section in resources . Also there are private courses and trainings which vary in nature according to where you are.
Isn't neuromarketing a pseudoscience?
No. It’s a very real science. It should perhaps be renamed as the science of influence. Neuromarketing looks at things from the marketers point of view. Consumer neuroscience looks to understand the mind of the consumer per se. Certainly there are pros and cons to using neuromarketing and the ethics must be considered carefully but there is a growing body of evidence (see our insights) that marketers like you can use to inform, improve and inspire your marketing based on neuromarketing research and insights.
Product and Service Questions
What do your tips and insights look like?
When does the free trial expire?
Where do you get your tips?
Our tip and insights come from the world’s leading experts at neuromarketing agencies, client companies and universities.
Do you guarantee the quality and origin of your tips?
Quite simply no we don’t. It’s impossible if you think about it
We are relying what experts say in good faith. There is no way we can verify or reproduce their findings.
If you find a “bad” tip or insight then please report it (there is a report button on each tip) and we will correct or remove it asap.
I'm a really busy person and don't have time to read long studies and articles. Can I benefit from your solution if my time is very limited?
That’s kind of the whole point. We make finding ACTIONABLE tips and insights easy and quick.
We do provide links to original sources in case you do have time to dig deeper but the “golden nuggets” have been extracted for your convenience.
I found a really interesting study in your database and want to run similar one for my product. Can I?
I'm in a really specific industry (for example: aviation marketing). Can I still benefit from your solution?
Maybe. Maybe not.
To be honest most of the insights are relevant to large cross section of industry sectors. Something that was discovered for one type of company quite has relevance to another – especially when we look at cognitive biases for example.
Do we have any specific aviation industry tips? I’m sorry to say we don’t.
We do however have many specific tips for FMCG, automotive, and other sectors.
Do you offer any additional neuromarketing consultancy?
Do you have a mobile app?
Our website has been built with mobile in mind so it’s mobile-friendly.
The database is definitely better on a desktop or laptop but is usable on some smaller screens.
Do we have a separate mobile app? No we don’t. Nothing to download in fact, except the tips themselves.
Can you help me find the tips I need?
I can do the research by myself, why should I pay for this?
Sure you can. Happy hunting. We hope you have plenty of time to sort through the thousands of articles, case studies and research papers to find the insights and tips relevant to you. We make it easy and fast to find tips relevant to the marketing area that interests you right now. Time is money.
I already have sources of neuromarketing information. Why should I buy this service?
That depends on your sources and how easy it is for you to search, filter, save and export the key insights you need for your business. If you have just a few sources then certainly you will find more insights and tips here as we curated thousands and listed the top 1000. Read 50 free insights and tips now and see what you think.
Can I find tips that are useful for salespeople and sales pitches?
Yes you can, we can honetly say that we have used these tips to help our own business.
We suggest you look in the pricing tips and insights category first. Some fantastic ideas about how to increase prices and average cost per sale with minimal effort.
Membership, Pricing and Payment/Billing Questions
Is it possible to transfer a licence/membership to another person or company?
Yes. It’s easy. The original owner emails us to give written authority and we can transfer ownership. Bear in mind the old access password will no longer work when new owner is issued access.
I can't afford the price! Can I get a discount?
Really? The cost of access is little more than a decent neuromarketing book! but to answer your question, yes, maybe you can.
Discounts are available for academic institutions, non-profit organisations, businesses under one year old or with less than 3 employees.
Please contact us to apply for a discount code.
How do I make payments?
You can pay by credit card or PayPal or bank transfer.
If you prefer to pay by bank transfer then contact us and we will issue an invoice. Access will be granted once payment has been received.
Do you provide invoice based billing?
Yes. Access is given only when the invoice has been paid.