Have you heard that expression – “People make decisions emotionally and then justify them logically”? It’s true! But how do we use this fact to share our message and move our prospects to take action?
If you have an important message that you want to share with your fans and followers, clients, customers, prospects, patients, or students … if you have a message that can change people’s lives, this book will help you get that message into their brains and guide them through the decision-making process to invest in your services or products and to make lasting changes in their lives.
Inside this book you’ll discover
The scientific truth about how we make decisions emotionally (and why this is so important to growing your business faster)
A simple 4-part process for getting your message across to the emotional, subconscious part of your target client’s brain so they will clearly understand your message and take action
7 neuromarketing principles that form the foundation for why this simple process works
With simple, clear explanations and examples, Susan Joy Schleef takes you through 7 of the most important neuroscience principles that affect the way people interact with your blog posts, videos, e-books, social media posts, and other forms of content marketing.
You’ll learn how to apply those core principles so that you create your content that:
Makes your message as concise and clear as possible, so potential clients know how you can help them
Frames your content in the form of a story, tapping into the universal appeal of storytelling that lowers resistance
Helps your clients actually implement the solutions that you offer in your content marketing or in your information products such as books and courses.
You’ll also discover the importance of visual images and other forms of visual content in helping people process your message on a subconscious, emotional level, as well as persuasion tips that help you reach the subconscious decision-making part of your audience’s brains.