There are no hacks or tricks that are going to get people to do something they don’t want to do – in business or in life.
But there are some basic principles of human behavior that you CAN use to make your marketing better and to communicate more effectively with your target audience.
Why would you want to do that?
Because interruption marketing is out and relationship marketing is in. The rules have changed, and if you want your business to thrive (much less survive) you have to adapt and overcome a tremendous psychological barrier that’s standing between you and your prospects.
In his book, best-selling author Ralph Brogden shares his personal experiences of running a small business, working as a marketing strategist and copywriter for a digital media agency in New York, and fine-tuning his craft over the course of two decades as a consultant. In this his Irresistible Marketing Bluepint” Ralph distills over 20 years of experience and education into a simple framework you can use to quickly evaluate the psychological effectiveness of your website, advertising, and marketing messages,