Original innovator in market research exclusively devoted to capturing and quantifying intuitive (subconscious) sensory and emotional responses of the target market to a wide array of business stimuli and initiatives. Pioneered the use of facial coding in business, with seven U.S. patents; and was first to link eye tracking and facial coding to connect what people see to how they feel about what they’re seeing. Also link verbatims and emoting for additional diagnostic insights related to brand perceptions, motivation to purchase, etc. Real strength, ultimately, is after 20 years of experience and a background in everything from art history, to literature, to psychology and of course business is taking the data and turning it into actionable insights. Highly innovative in terms of tackling an array of often out-of-the-box issues that clients bring us, often their most important business challenge for the year.